Data Science for Automotive Dealer

Data science for automotive dealer

Smart devices data for target advertising

Situation

One of the Leading Automotive Dealers (further – AD) that has been performing its activities since the 1990s in CIS and Eastern Europe is looking to increase the company’s revenue by exploring new monetization opportunities. The idea is to use the data collected from smart devices installed into a car for Target Advertising and to increase additional revenue stream through presenting precisely targeted, high-quality ads to car owners and sharing added value with selected DSP and SSP platforms.

AD’s internal analytics team required additional expertise which was not available at the moment, specifically: expertise in complex BigData processing and building SaaS solutions for IoT and Advertisement domains. Unicsoft was able to offer the required expertise which laid grounds for further long term collaboration.

 

Solution

As a result of Business Analysis stage, Unicsoft and AD defined key points of the solution:

  • auditing the current DWH & ETL solution, and identifying collectable data and key characteristics about it;
  • gathering data from GPS, smart devices and other gauges that could provide user data;
  • clustering the user data based on key features;
  • classifying users and providing initial ballpark prediction of users’ response to target advertisement;
  • analyzing historical data on users’ responses to ads and using machine learning techniques to enhance responses’ predictions over time.

In order to implement the solution, Unicsoft, set up a dedicated team comprised of Big Data and Predictive Analytics experts who provided further mode improvement, support and consultation in the deployment process of this solution as a stand-alone solution for AD.

 

Result

Unicsoft successfully implemented and deployed the solution which allowed AD to build additional revenue stream in cooperation with several DSP and SSP platforms; R&D investment carried out by AD reached the breakeven point within 12 months.

The prediction of car owner’s response lead to lower than expected number of opt-outs, positive response of car owners to new service and high advertising conversion rates.

Given these projects are completed, AD indicated a high level of delivery, R&D value and top-notch class of specialists involved. AD encouraged Unicsoft on further partnership that led to another Data Science initiative in Automotive Insurance domain.

TECHNOLOGY & TOOLS: Apache CassandraApache HadoopApache HiveMLlibPythonScalaMachine LearningInternet of things

Share With Us Your Blockchain Case!
Get a Free Consultation!
You will receive a reply within 24 hours.

    *As a result of submitting completed “Contact Us” form, your personal data will be processed by Unicsoft. We are committed to respecting your privacy. Read our Privacy Policy.

    Contacts

    Meet us in
    the UK

    Aleksey Zavgorodniy
    Chief Executive Officer
    Telephone
    Address
    2nd Floor, 6 Market Place, London, Fitzrovia, W1W 8AF
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Cyprus

    Aleksey Zavgorodniy
    Chief Executive Officer
    Address
    Georgiou A', 14, Office 15, Potamos Germasogeias, 4047, Limassol
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Singapore

    Glib Konotop
    Director Of Business Development
    Telephone
    Address
    The Signature, 51 Changi Business Park Central 2, Level 04-05, Singapore, 486066
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Finland

    Dmytro Naumenko
    Business Development Director for Northern Europe
    Telephone
    Address
    Innova 1, Piippukatu 11, 40100, Jyvaskyla
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    the Netherlands

    Dmytro Naumenko
    Business Development Director for Northern Europe
    Telephone
    Address
    c/o Fluwelensingel 27a, 2806 CB Gouda
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Germany

    Glib Konotop
    Director Of Business Development
    Telephone
    Address
    Bahnhofstr. 4a Planegg 82152 Munich, Germany
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    the UAE

    Johnny Huntington
    Business Development Director (Middle East)
    Telephone
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    the USA

    Glib Konotop
    Director Of Business Development
    Telephone
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Denmark

    Jawahar Lal Matu
    Regional Director
    Telephone
    Address
    Tuborg Boulevard 9, 1tv, 2900 Hellerup/ Copenhagen, Denmark jmatu@siac.dk
    Data science for automotive dealer Data science for automotive dealer

    Meet us in
    Ukraine

    Aleksey Zavgorodniy
    Chief Executive Officer
    Telephone
    Address
    39 Ivana Kudri str, office 11, Kyiv 01042
    Data science for automotive dealer Data science for automotive dealer