Unicsoft delivered comprehensive business analysis and consulting on building a blockchain-powered crowdfunding platform that embeds security tokens for digitizing assets and profit sharing to guarantee the most trustworthy and secure fundraising.
The customer reached out to us with the idea of creating a platform for crypto fundraising management (intentionally via Initial Coin Offering), where startups looking for fundraising can easily and seamlessly create, manage and trade their crypto assets. Our task was to guide the customer through the entire process of turning their idea into a well-thought, functional, regulations-friendly, secure, and successful software product: from value proposition to detailed tech requirements.
Our key challenge was to define the most relevant fundraising model (even though the initial intention was to use ICO model) while considering the following aspects:
To make sure the Security Token will be publicly available and not denied by SEC (Securities and Exchange Commission), we had to research the following aspects:
Since the idea of the platform was rather vague, we had to make the product’s concept viable by:
To ensure the project’s long lasting success, we had to design a platform tokenomics covering the following metrics: token purpose, functionality, price, utilities, and distribution.
One critical step before defining the tokenomics was a chain selection that had to comply with the following parameters: versatility, speed, platform sustainability, dev friendly, and low transaction cost.
The platform introduces STO based crowdfunding for tech startups and investors to benefit from low entry barriers, automated investment process, and significant STOs advantages:
STOs comply with SEC regulations in the US and protect the rights of the security token holders, which are missing in the ICO case.
Compared to ICOs or IPOs, STOs enable companies to establish efficient securities management owned by their shareholders: to know the amount and holders of securities, long term.
We performed a comprehensive analysis of the market maturity and potential. Our thorough competitor research proved that even though STO is already significantly adopted in the US and Europe, there is still room for advanced functionality and features.
By introducing blockchain technologies to crowdfunding business we help traditional crowdfunding users, tech enthusiasts and crypto investors to explore alternative instruments to their portfolios with low entry barriers, automized and smooth investment process with access to lech-focused promising startups. The new approach to crowdfunding will also benefit startups by letting them to conduct a campaign similar to IPO in a fully regulated and much simpler way, having exposure to tech savvy & industry-specific investors and users.
By introducing blockchain technologies to crowdfunding business we help traditional crowdfunding users, tech enthusiasts and crypto investors to explore alternative instruments to their portfolios with low entry barriers, automized and smooth investment process with access to lech-focused promising startups. The new approach to crowdfunding will also benefit startups by letting them to conduct a campaign similar to IPO in a fully regulated and much simpler way, having exposure to tech savvy & industry-specific investors and users.
Before deciding on a token model, we conducted a thorough comparison analysis among Utility Token, Security Token with platform profit sharing, and Security Token with securitized portfolio profit sharing based on the following metrics:
To ensure platform trustworthiness and SEC regulation compliance, we developed a comprehensive matrix of requirements and metrics applicable to startups within registration procedures. This included:
A groundbreaking product concept of the crowdfunding platform, providing security tokens to distribute shares of startups and tokenize securities of investors.
Sophisticated platform tokenomics, underlining a system product roadmap to jump-start the software development process as the following stage.
Planned MVP development to validate product ideas at low risk and cost with a user base of early adopters.