The product turns mobile phones into personal data engines, all while carefully protecting each userās privacy. Itās an on-handset artificial intelligence engine that collects and uses data from a handheld deviceās sensors to build an on-device user profile.
By gathering and analyzing user behavior collected by the smartphoneās built-in sensors, the technology understands the userās location, activity and more, enabling prediction of future movements, and offering up contextual services that improve the user experience. The platform allows to engage with specific segments of customers in the moments that are the most appropriate for them to complete transaction or make some action.