Deedstack: sustainable
action platform driven
by social media
and blockchain

Deedstack: sustainable action platform driven by social media and blockchain

Unicsoft built Deedstack — a blockchain climate action platform that brings together service providers, enterprises, and communities to save our planet.

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About Deedstack

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Millions of people around the world unite their forces in the fight for the future of our planet. Since the process is very challenging, it demands both systematic and innovative approaches to succeed. Deedstack has become a growth hacker in the niche, striving to bring in breakthrough technologies to meet some of the challenges environmental enthusiasts usually face:

  • Social media has proven to be a poor medium for organizing support by communities.
  • Big businesses that are ready to finance green projects, are constantly looking for new ways to capture the attention of audiences.
  • Contractors who are ready to implement green initiatives have almost zero publicity and funding

Deedstack is here to align all three parts of this puzzle. It uses blockchain technology to perform good deeds that are socially accessible, trusted, and shareable.

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So what exactly is Deedstack for?

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Here is an example of the most common use case:

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Brand pre-funds deed
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Twitter user unlocks the deed by sharing it on the social network
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Katie’s followers like her tweet
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More likes the tweet gets, more money is allocated to a non-profit contractor
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The contractor executes the job
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Brand pre-funds deed
Twitter user unlocks the deed by sharing it on the social network
Katie’s followers like her tweet
More likes the tweet gets, more money is allocated to a non-profit contractor
The contractor executes the job
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Perhaps for the first time in history, likes and shares on social media are starting to make a real difference. Over time, Katie and people like her can collect many deeds and compete with friends to do even more. Big business and contractors also get their share of the benefits: corporations improve their image with positive press, and organizations process orders for its implementation.

The technology behind Deedstack

Being a blockchain-based solution, Deedstack tracks every action and creates an immutable, transparent, and trusted record of it. It uses blockchain technology to package and validate deeds, lock and unlock funds, and power user impact dashboards.

Smart contracts govern all actions made by every party involved. Each activity is validated, tracked, and reported on user dashboards.

Deedstack is available on both web (including the mobile responsive version) and mobile.

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Unique Presistent Identifier KC 135B226
New deed created
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Deed unlocked
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Deed
shared
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Funds transfer
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Deed executed
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Smart contract KC 135B226

Unicsoft collaboration

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The Deedstack team reached out to Unicsoft with the idea for a future product. At the initial stage, Unicsoft prioritized business analysis over development to validate the concept with data and market research.

Project progress timeline:

Business analysis: client personas and customer journey mapping
Business analysis: client personas and customer journey mapping
UI/UX design: mockups and interfaces creation
UI/UX design: mockups and interfaces creation
Architecture design & prototyping
Architecture design & prototyping
MVP interfaces update
MVP interfaces update
Smart contract development
Smart contract development
MVP web development
MVP web development
1st month
2nd month
3rd month
4th month
5th month
6th month
1st month
2nd month
3rd month
4th month
5th month
6th month

Initially, the agreed scope of work was not extensive and ended up with the MVP prototype. But since we met all expectations of our customer and even exceeded some, he came up with the decision to go into MVP development with Unicsoft.

A large chunk of the project was carried out by a dedicated team of professionals, which included:

  • Two full-stack developers
  • Two UI and UX designers
  • Blockchain developer
  • QA engineer
  • Business analyst
  • Project manager
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Due to sufficient management and transparent processes, the project went smooth and effectively:

  • Twice a week, the business analyst and project manager were catching up with the development team to track the progress of the project
  • Deedstack stakeholders received weekly progress reports including time spent on development, risks, and tasks planned for the next week.

“It was at this moment that we realized that Unicsoft is exactly the partner we were looking for. The initial work that the guys did on the design of the project was done without a single compromise. Accurately and on time.”

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William Rehm
Deedstack’s CEO
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The result

The result
In 6 months, Deedstack had come a full cycle of launching new product from scratch: from the business analysis of the product idea to the fully working solution released into production.
Benefits Deedstack got while working with Unicsoft:

Strong business component of the product development process

Relevant design approach for the product

Advanced and transparent methodologies

High quality and speed of the development

Ability to complete the project faster and at a better cost.

The result
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