Deedstack: sustainable action platform driven by social media and blockchain

Unicsoft built Deedstack — a blockchain climate action platform that brings together service providers, enterprises, and communities to save our planet.

Millions of people around the world unite their forces in the fight for the future of our planet. Since the process is very challenging, it demands both systematic and innovative approaches to succeed. Deedstack has become a growth hacker in the niche, striving to bring in breakthrough technologies to meet some of the challenges environmental enthusiasts usually face:

• Social media has proven to be a poor medium for organizing support by communities.
• Big businesses that are ready to finance green projects, are constantly looking for new ways to capture the attention of audiences.
• Contractors who are ready to implement green initiatives have almost zero publicity and funding

Deedstack is here to align all three parts of this puzzle. It uses blockchain technology to perform good deeds that are socially accessible, trusted, and shareable.

Here is an example of the most common use case:

Brand pre-funds deed

Twitter user unlocks the deed by sharing it on the social network

Katie’s followers like her tweet

More likes the tweet gets, more money is allocated to a non-profit contractor

The contractor executes the job

Brand pre-funds deed

Twitter user unlocks the deed by sharing it on the social network

Katie’s followers like her tweet

More likes the tweet gets, more money is allocated to a non-profit contractor

The contractor executes the job

Perhaps for the first time in history, likes and shares on social media are starting to make a real difference. Over time, Katie and people like her can collect many deeds and compete with friends to do even more. Big business and contractors also get their share of the benefits: corporations improve their image with positive press, and organizations process orders for its implementation.

The Deedstack team reached out to Unicsoft with the idea for a future product. At the initial stage, Unicsoft prioritized business analysis over development to validate the concept with data and market research.

Project progress timeline:

Business analysis: client personas and customer journey mapping

UI/UX design: mockups and interfaces creation

Architecture design & prototyping

MVP interfaces update

Smart contract development

MVP web development

1st month

2nd month

3rd month

4th month

5th month

6th month

1st month

2nd month

3rd month

4th month

5th month

6th month

Initially, the agreed scope of work was not extensive and ended up with the MVP prototype. But since we met all expectations of our customer and even exceeded some, he came up with the decision to go into MVP development with Unicsoft.

A large chunk of the project was carried out by a dedicated team of professionals, which included:

• Two full-stack developers
• Two UI and UX designers
• Blockchain developer

• QA engineer
• Business analyst
• Project manager

Due to sufficient management and transparent processes, the project went smooth and effectively:

• Twice a week, the business analyst and project manager were catching up with the development team to track the progress of the project

• Deedstack stakeholders received weekly progress reports including time spent on development, risks, and tasks planned for the next week.

“It was at this moment that we realized that Unicsoft is exactly the partner we were looking for. The initial work that the guys did on the design of the project was done without a single compromise. Accurately and on time.”

William Rehm

Deedstack’s CEO

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